I have always maintained that I am my own brand. It’s me who defines myself and not the brands that I wear, or use in any other consumer sense. For example, does my wearing Armani make me a better me, than my wearing a local Tailor-made suit, that has a fabric of my choice and body fit that highlights(or hides) the parts my physique in an appropriate manner?
Likewise, do I gain a social status if I shop at Shopper’s Stop instead of some local readymade garment shop where I get better variety and my taste.
Why is the current generation so crazy after brands, irrespective of the quality of service and customization provided by them.
I fear, this brand dependence is going to make our younger generations slaves of these brand mongers. And eventually loose their true identity, and the concept of individualism.
Neoriz.
“Victory of Mind over Matter.” Will newer generations ever achieve it?
ah yes, the infamy of brands. Good when we get some assurance of quality, bad when convincing to buy something you dont need. This problem will only get worse.
The current generation is crazy about brands because the advertisers have so effectively associated desirable attributes with the wearing, eating and drinking of certain products. They (the advertisers) exploit our need to feel as if we belong to a certain group, they prey upon our insecurites and inner desires.